Monday, August 4, 2008

The Tamil film industry (Kollywood)

The Tamil film industry (Kollywood) is based in the Kodambakkam area of Chennai. Tamil films have enjoyed consistent popularity among Tamil speakers in India, Sri Lanka, Singapore, Malaysia and Mauritius. Tamil films also receive fame in countries which contain Tamil immigrant communities such as the United States, United Kingdom, Canada, and other European countries.

Several technicians have crossed industries to encapture National fame such as Bharathiraja, Selvaraghavan, A. R. Rahman, Shankar, Ravi K. Chandran and Jeeva. However unlike the technical counterparts, artistes from South India tend to fail to break into Bollywood, with only a handful breaking through, them being: Kamal Haasan,Rajnikanth, Sridevi, Ajith and Asin Thottumkal. Ironically, several Bollywood actresses made their débuts in Kollywood, with Aishwarya Rai appearing in Iruvar, Priyanka Chopra in Thamizhan, Lara Dutta in Arasatchi and Sushmita Sen in Ratchagan. Furthermore, several actresses have done Tamil films while struggling to breakthrough in Bollywood, such as Kajol and her sister, Tanisha as well as Amisha Patel.

In the Tamil film industry, directors such as Mahendran, Shankar, Bala, Bharathiraja, Balu Mahendra, and Mani Ratnam have achieved box-office success whilst producing films that have balanced art and popular elements. The Tamil film industry accounts for approximately 1% of the gross domestic product of the state of Tamil Nadu. Costs of production have grown exponentially from just under Rs.4 million in 1980 to over Rs.110 million by 2005 for a typical star-studded big-budget film. Similarly, costs of processing per print have risen from just under Rs.2,500 in 1980 to nearly Rs.70,000 by 2005. There has been a growing presence of English in dialogue and songs as well. It is not uncommon to see movies that feature dialogue studded with English words and phrases, or even whole sentences. Some movies are also simultaneously released in two or three regional languages (either using subtitles or several soundtracks). Contemporary Tamil movies often feature Madras Bashai, a colloquial version of Tamil spoken in Madras. A select few, Iruvar and older films based on epics, for instance, employ literary Tamil extensively in dialogues when the situation calls for it. Many Tamil films are also dubbed into Telugu and Hindi and released in their respective states.

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